Saying that she was proud with the restraint shown by the club during a time of great excitement, Manchester United marketing executive Louise Campbell today revealed how happy she was that the club didn’t overdo it when announcing Paul Pogba’s arrival at the club.
The club’s summer-long pursuit of the ex-Juventus midfielder came to an end on Tuesday, with the announcement that he had signed a five-year deal at Old Trafford.
After publicising the signing via the club’s official Twitter account, the Adidas Twitter account, rapper Stormzy’s Twitter account and various other social media platforms, Campbell admitted that while many other clubs may have gone overboard with their delivery of the news, she felt United struck the right tone.
“As a marketing executive, I really felt that we needed to conduct this announcement in the sort of understated manner that people associate with this great club,” said Campbell, adding that she was particularly pleased with the club’s decision to slowly disclose the deal over three weeks rather than the previously planned four months. “Sometimes less is more, that’s just marketing 101.”
At press time, Campbell admitted that the club would continue its low-key coverage of their new signing with its next video entitled “Dabbing with Paul”.