Describing the practice as one which has “done the job” for the entirety of the newspaper’s existence, The Sun today stood by its much-publicised “all black people look the same” editorial policy.
Speaking after it received condemnation for its decision to identify Stoke City forward Saido Berahino using a photographic of an entirely different man with the same skin colour, a spokesman for The Sun revealed that despite widespread criticism, the tabloid’s editorial board saw no reason to change an approach which had saved them so much time in the past.
“Look, clearly people are getting offended by this, but as an editorial board we are quite content to state that we have no intention of altering this policy in any way, shape or form. We could of course look for photographs of the actual people we’re talking about, but when you save time and find a picture of a black person who looks similarly urban you’d be stupid not to use it,” said the spokesman, adding that as well as saving journalists time when searching for photographs, the policy also has the added bonus of normalising racist attitudes towards people of colour.
“We used this policy in the 1980s when we were calling black people criminals, so it’d be foolish to stop now when we’re trying to destroy the reputations of young black footballers. If you can find an easier and more sly way of disrespecting people of colour, by all means show me, but I think you’ll be a long time looking for one.”